Hotel & Restaurant Branding & Design That Fills Seats and Books Rooms
Strategy-led branding and graphic design for hospitality brands that want to stand out, attract the right guests, and grow with intention.
Make the right first impression — every time
Before a guest walks in, your brand has already spoken. It speaks through a booking page, a photo, a review, a menu layout. If those moments feel muddled or generic, they shape the experience before it begins. But when they’re clear, cohesive, and intentional, they become part of the story you want your guests to remember.
We help hotels and restaurants define that story — shaping the perceptions that happen before arrival and ensuring the experience feels meaningful at every touchpoint.
We help with:
Brand strategy & positioning
Visual identity & logo systems
Website design and digital presence
Guest-facing collateral (menus, signage, print & digital)
Ongoing design support as your brand evolves
How we shape perception before and during the first visit:
Brand Strategy
Fixing the gaps that keep guests from choosing you.
Most hospitality brands don’t struggle because the experience is bad — they struggle because the story isn’t clear. This is where we uncover what’s holding your brand back, clarify who you’re really for, and define how you should show up in a crowded market. By aligning your positioning, message, and guest experience, we build a strategic foundation designed to attract more of the right guests.
Learn more about brand strategy.
Logo Design & Visual Identity
Removing doubt and signaling quality immediately
Once the strategy is clear, we translate it into a visual identity that does more than look good. This is about creating a cohesive, premium system that signals quality at a glance — online, on the street, and in person. The result is a brand that feels intentional, stands out from competitors, and builds trust before guests ever walk through the door.
Brand Activation
Putting your brand to work where bookings actually happen
A strong brand only matters if it shows up in the places guests interact with it. This is where we apply your new identity across key touchpoints — your website, menus, signage, social presence, and beyond — so everything works together to drive awareness, interest, and action. The goal is simple: fewer empty seats, stronger demand, and a brand that supports long-term growth.
Learn more about how we activate your new brand
About Us
Outerlands Studio is a creative agency specializing in hospitality branding, designing impactful identities for hotels and restaurants. Based in Bend, Oregon and working with clients across the West Coast and beyond, we help hotels, resorts, and restaurants develop design systems that connect emotionally, strengthen reputation, and elevate guest experience.