ABOUT US
Together with our clients, we boldly explore and push the boundaries of design. We passionately pursue truth and inspiration –wherever they may lead us to wander. Because we know that only by having courage can you truly build a beloved brand.
Outerlands is a boutique brand design studio focused on providing striking and memorable brands for businesses, both large and small in virtually any sector. Led by James van Kriedt in the high desert of Bend, Oregon, our team is a curated creative cohort, assembled for each project. This approach allows for optimal alignment with every unique client and project.
A vital element of an exemplary customer experience is a powerful brand––one with the capacity to evoke intentional emotional responses. From the grandest exterior signage to the smallest ephemera, Outerlands crafts brands in pursuit of this goal.
Look to the Outerlands team for boundless inspiration and a matchless level of refinement Our small, dynamic team translates to direct lead creative-client interaction, nimble response times, as well as the ability to pivot as needed.
The Outerlands creative process is an exploration with our clients. Let’s embark on this next-level journey together.
The Team
James van Kriedt
PRINCIPAL/LEAD BRAND DESIGNER
A natural-born visual storyteller with an early knack for art and design, James van Kriedt embarked on the path to Outerlands more than a decade ago, soon after the birth of his son. His education straddles design training and real world experience. Outerlands continues to evolve, delivering meaning-making visual design and marketable brands to design-driven clientele. When not immersed in the creative process or collaborating with clients, James is on single-track, slopes, or hiking trails with family and friends or finding enjoyment in the wide world of cinema.
Emilio Domingo
SENIOR DESIGNER
Emilio Domingo is a senior designer based in San Francisco. His talents were honed with the design of striking and high-end wine and drink labels. He now stretches that skillset into food, beverage and hospitality projects, developing eye-catching concepts. When not delving into the world of design, Emilio can be found hiking the East Bay Hills with his dog Otis, or traveling to many different exciting locations around the world.
Lauren Shortliffe
BRAND/MARKETING STRATEGIST
A seasoned strategist with over a decade of in-house management, agency leadership, and independent consulting experience, Lauren is passionate about leading with empathy, building human brands, and cultivating community. Her extensive background in marketing and concept development inspired her to hone her creative skillset through formal design training and double down on her fascination with branding. She finds inspiration in travel, restaurants, museums, yoga, morning matcha, rich conversation and leisurely walks around her Brooklyn neighborhood.
Process
Brand Strategy
Great brands are built on rock-solid strategy. This is where we get our hands dirty, digging deep into your business strategy, your passions and your values. Let’s get clear on the big picture of your business and uncover the true soul of your brand.
Visual Identity
Anchored by our strategic foundation, it’s time to get creative. But we’re talking so much more than just a logo. Our goal? A powerful visual identity that transcends beyond taste and attracts beyond target market.
Brand Activation
Time to take your brand’s new visual identity from the screen to the streets. This is where we’ll organize, design and execute the production of all your new brand assets, from business cards to apparel to a whole new website.
Services
Brand Strategy
Brand Concepting
Naming
Visual Identity
Collateral Design
Content + Copywriting
Web Design
Logos
Packaging Design
Art Direction
