Client

King Tide Fish + Shell

Kimpton Hotels enlisted the help of Outerlands to concept and brand a new seafood restaurant for its Portland Riverplace property. Looking to a recreate the classic fishing lodge experience, Outerlands developed a fictional name and brand story centered on the sport and its history. The “brand,” King Tide, now stretches across faux fishing-line coasters and sardine-tin check presenters for a playfully authentic experience.