Website Design Services
Where your brand comes together
A website is often the most visible and complete expression of a brand. It’s where strategy, identity, and messaging meet—and where most people first experience what a business stands for.
At Outerlands, websites are designed as brand experiences. Every decision—from structure and layout to content and interaction—is informed by brand strategy and visual identity, ensuring the site feels cohesive, intentional, and true to the larger system.
Beyond just a website
A well-designed website does more than look good. It orients visitors, communicates value, and builds confidence over time.
Without a clear foundation, websites tend to become fragmented—assembled from parts that don’t quite agree. When strategy and identity lead the way, the website becomes a clear extension of the brand, not a separate project.
If it feels considered, it probably was.
Informed by strategy and identity
Website design at Outerlands begins with what’s already been defined. Brand strategy provides direction. Visual identity establishes the system. The website brings both into focus.
Rather than starting with templates or surface-level trends, we design websites that reflect how a brand thinks and behaves—creating clarity for visitors and consistency across every touchpoint.
Creating your brand’s digital presence
How the site comes together:
Every website is designed in response to the brand and its goals, but website work typically includes:
Information architecture and page structure
Custom website design and layout systems
Art direction and visual application
Content and copywriting
Content integration and hierarchy
Responsive design considerations
Design handoff for development
When development is required, we collaborate closely with trusted development partners or work alongside your existing team—ensuring the site is built with the same care and attention as the design.
Design and build, aligned from the start.
Who this is for:
Website design is well suited for brands that:
Have established brand strategy and visual identity
Need a cohesive, custom digital presence
Want clarity and confidence across pages and content
View their website as a long-term brand asset
This service isn’t intended for template-first sites or projects looking to bypass foundational work in favor of speed
A website moves faster when the foundation is set.
What Comes Next:
Once a website is designed, it becomes a central hub for the brand—supporting marketing, content, and ongoing design needs.
Website design often leads into:
Graphic Design (Ongoing Support)
Campaign and seasonal design
Each addition reinforces the system, keeping the brand consistent as it grows.
Ready to get out there?
Discover our other services
Brand Strategy
The starting point. We define positioning, audience, voice, and naming—so everything that follows has a reason to exist.
Explore Brand Strategy
Logo Design & Visual Identity
A cohesive design system, not just a mark. Built from strategy and designed to hold up wherever the brand appears.
Explore logo design & VISUAL IDENTITY
Content & Copywriting
Words that sound like someone actually thought about them. Clear, confident messaging that gives the brand a consistent voice.
Explore CONTENT & COPYWRITING
Packaging Design
Where brand meets the physical world. Packaging systems that communicate value and stand apart without shouting.
Explore PACKAGING DESIGN
Graphic Design
For brands we’ve already built together. Ongoing design support that keeps things cohesive as needs evolve and new ideas emerge.