Client
The Pelican Inn
To pay homage to the Muir Beach property modeled after a British countryside pub from the 16th century, we worked to capture the inn’s experience and feeling. Striking brand elements, and eventually a custom WordPress site, helped it all come to life.
A black and white color scheme, along with typography reminiscent of William Caslon’s famous namesake type, evoke the inn’s dedication to this time period in England’s west country. A reimagined logo with new placement throughout the site elevates the web experience and emphasizes its rustic refinement.
SERVICES
branding
collateral design
web design