Hotel and Restaurant Branding and Graphic Design That Brings Places to Life
Crafting Brands That fill seats and book rooms
Outerlands Studio builds hospitality brands that feel as distinct as the destinations they represent. We specialize in hotel and restaurant branding that balances strategy, storytelling, and design — creating identities that attract guests, inspire loyalty, and elevate the overall experience.
From boutique hotels to fine dining concepts, resorts, cafés, and coastal retreats, our work helps hospitality businesses stand out in competitive markets. Every project begins with deep collaboration — uncovering the history, values, and personality behind each property — and translating that into a cohesive visual identity across print, digital, and environmental touchpoints.
Whether you’re developing a new concept or rebranding an established property, we help connect every detail — from logo and signage to menus, packaging, and photography — into a seamless, memorable experience.
Our hospitality branding services include:
Hotel, resort and restaurant brand strategy
Hotel and restaurant logo design and visual identity
Naming, storytelling, and brand voice development
Signage, menus, and collateral design
Website and digital presence for hospitality brands
Outerlands Studio is a creative agency specializing in hospitality branding, hotel logo design, and restaurant brand identity. Based in Oregon and working with clients across the West Coast and beyond, we help hotels, resorts, and restaurants develop design systems that connect emotionally, strengthen reputation, and elevate guest experience.