Setting Direction before Design
Brand strategy is where the work begins. It defines what a brand stands for, who it’s for, and where it’s headed—so design decisions are made with intention, not instinct alone.
At Outerlands, strategy brings clarity to complexity. It creates alignment, sharpens focus, and gives the brand a steady sense of direction before anything takes shape.
Brand Strategy Services
Why brand strategy matters
Without strategy, branding tends to wander. Decisions get made in isolation, and the work struggles to hold together over time.
Brand strategy creates a shared understanding—between stakeholders, teams, and creative partners—so the brand can evolve without losing its center. It turns good instincts into clear decisions and gives the work something solid to stand on.
Good brands don’t guess. They decide.
Brand strategy is the foundation of our work
Brand strategy is the first phase of every engagement at Outerlands. It informs identity, messaging, websites, packaging, ongoing design and even naming—ensuring the brand feels cohesive wherever it shows up.
Rather than rushing to solutions, we take time to explore the terrain around your business: your audience, your competitive landscape, and the opportunity ahead. The result is a clear strategic direction that guides every decision that follows.
How brand strategy takes shape
What we explore together:
Every strategy engagement is tailored, but the work typically includes:
Naming
Brand positioning and point of view
Audience definition and insights
Brand pillars and values
Competitive landscape analysis
Messaging framework
Brand narrative and tone of voice
These elements work together to form a foundation that supports design with clarity and consistency. This is where the map gets drawn.
Who this is for:
Brand strategy is well suited for businesses that:
Are building something new or evolving something established
Want clarity before investing in design
Need alignment across teams and touchpoints
Are planning for growth, not just launch
It may not be the right fit for projects seeking isolated deliverables or fast answers without discovery.
If you’re only looking for a logo, this probably isn’t it.
What Comes Next:
Once direction is established, we translate strategy into a cohesive visual identity and carry it into the world through thoughtful execution.
Brand strategy typically leads into:
Visual Identity & Logo Design
Website Design
Packaging Design
Content & Copywriting
Each phase builds on the foundation set in strategy, keeping the work focused as it expands.
Ready to get out there?
Explore our other services
Logo Design & Visual Identity
A cohesive design system, not just a mark. Built from strategy and designed to hold up wherever the brand appears.
Explore logo design & VISUAL IDENTITY
Content & Copywriting
Words that sound like someone actually thought about them. Clear, confident messaging that gives the brand a consistent voice.
Explore CONTENT & COPYWRITING
Website Design
Custom websites designed as brand experiences—structured, considered, and built to support real business goals.
Explore WEBSITE DESIGN
Packaging Design
Where brand meets the physical world. Packaging systems that communicate value and stand apart without shouting.
Explore PACKAGING DESIGN
Graphic Design
For brands we’ve already built together. Ongoing design support that keeps things cohesive as needs evolve and new ideas emerge.