Packaging Design Services
Where your product and brand meet the real world
Packaging is often the first physical interaction someone has with a brand. It’s what gets picked up, turned over, and taken home. In that moment, design has to do a lot of work—quickly, clearly, and convincingly.
At Outerlands, packaging design grows directly from brand strategy and visual identity. Every decision is intentional, ensuring the packaging feels like a natural extension of the brand, not a separate exercise.
More than something to hold the product
Good packaging doesn’t just contain what’s inside. It communicates value, builds trust, and signals what kind of brand this is—before a word is read or a product is tried.
Without a clear foundation, packaging often becomes crowded or inconsistent, trying to say everything at once. When strategy and identity lead the way, packaging feels confident, legible, and unmistakably on-brand.
If it feels considered, it probably was.
From system to shelf
Packaging design at Outerlands begins with what’s already been defined. Brand strategy clarifies positioning and audience. Visual identity establishes the system. Packaging brings both into the physical world.
Rather than designing labels as a solitary excercise, we approach packaging as part of a larger ecosystem—ensuring it aligns with messaging, digital touchpoints, and the broader brand experience.
How packaging design takes shape
From concept to production:
Packaging design work typically includes:
Packaging concept and system development
Label and structural layout design
Typography, hierarchy, and information flow
Color, material, and finish considerations
Production-ready artwork and specifications
Together, these elements create packaging that stands out on the shelf while staying true to the brand’s direction.
Who this is for:
Packaging design is well suited for brands that:
Have established brand strategy and visual identity
Need packaging that reflects their positioning and values
Want consistency across products and formats
Are planning for growth, not just a single release
This service isn’t intended for one-off labels or projects looking to bypass foundational work.
Strong packaging starts long before dielines.
What Comes Next:
Once packaging is established, it becomes a cornerstone of the brand—supporting launches, extensions, and ongoing design needs.
Packaging design often expands into:
Content & Copywriting
Website Design
Graphic Design (Ongoing Support)
Each application reinforces the system, keeping the brand cohesive as it expands.
Ready to get out there?
Discover our other services
Brand Strategy
The starting point. We define positioning, audience, voice, and naming—so everything that follows has a reason to exist.
Explore Brand Strategy
Logo Design & Visual Identity
A cohesive design system, not just a mark. Built from strategy and designed to hold up wherever the brand appears.
Explore logo design & VISUAL IDENTITY
Content & Copywriting
Words that sound like someone actually thought about them. Clear, confident messaging that gives the brand a consistent voice.
Explore CONTENT & COPYWRITING
Website Design
Custom websites designed as brand experiences—structured, considered, and built to support real business goals.
Explore WEBSITE DESIGN
Graphic Design
For brands we’ve already built together. Ongoing design support that keeps things cohesive as needs evolve and new ideas emerge.