Client

Montology

To be completely honest with you, this is a self-initiated, entirely made-up project. We used it as a creative exercise to flex our branding muscles and design something that was a bit out of our typical comfort zone.

If Montology were real (which who knows, maybe someday it will?) the creative brief would read something like “Montology embodies the art and science of outdoor exploration, blending meticulous planning and a deep understanding of nature with the elegance and sophistication of high-end fashion. It represents the perfect fusion of style, functionality, and technical precision, catering to discerning adventurers who demand both performance and luxury in their outdoor apparel.”

And then we’d go on about how our visual solutions tied to the target audience and brand essence, etc.

Hopefully you enjoy viewing this project as a “what could be” for your own company!